So, shoe me
13 years ago
Wednesday, December 30, 2009
Kanojyo department store aims to give Bruneian shoppers a 'Japanese experience' while browsing through the store, which has outlets in Gadong and Belait. Pictures: BT/Saifulizam
DUBBED as Brunei's first and only Japanese department store, Kanojyo promises customers a shopping experience akin to shopping in Japan.
Lee Hang Seng, store manager, said the concept for the shop is common in other countries like Japan, Taiwan, Hong Kong, Singapore and Malaysia, but is relatively new to Brunei.
"This is common overseas, so we had the idea of bringing the concept to Brunei to raise the awareness of consumers here towards these Japanese-made products," Lee said, adding that all the shop's items are imported from Japan.
He said Kanojyo means "girlfriend" or "her" in Japanese, noting the store carries products for the female market, like beauty products.
"This doesn't mean that we only have cosmetics. The store offers anything you would expect in a Japanese shop like special detergent, woks, kitchenware and so on. We also have products for men like toothpaste and hair products," he said.
Importing goods from overseas is no easy feat, but, Lee said that he wanted the authenticity to be there so when customers come in, they get that "Japanese experience".
"Our company had previously been importing other goods from Japan, so we had the proper channels to import more products," he added.
Lee's company, Matsumoto Stores Sdn Bhd, had already been importing Japanese health and beauty products which was well received by the Bruneian market.
He said that a lot of customers who used their products were happy with the products and even suggested for the firm to import similar items.
"Items sold in Kanojyo's have also been through the proper governmental agency to make sure they are safe and suitable as they check what ingredients are used, making them halal," he said.
Kanojyo's began operations in December but has not been officially opened as Lee wants to ensure that he gets his full shipment of products by January before the formal opening.
"So far response has been good. Customers have shown interest and we are also getting customers from Sabah and Sarawak coming in to our store after hearing about us," he said, adding that the concept of the store was thoroughly researched in comparison with other authentic Japanese department stores so that they can bring the feel of a Japanese store to Brunei.
"In the Belait district, we have been running an exhibition of these products since July this year. It's not a shop but it's more of a display to introduce these products to customers and they have been receptive as well," he said.
One of the most sellable products, Lee said, is a shower head which purifies water and provides a supply of Vitamin C through the shower head, making it both a healthy and refreshing experience.
Kanojyo sells a wide range of products from beauty to detergent, cooking utensils, kitchen ware to bathroom accessories.
Kanojyo is located at Abdul Razak Complex opposite the Gadong Mall and at Complex Harapan in Belait.
The Brunei Times
Lee Hang Seng, store manager, said the concept for the shop is common in other countries like Japan, Taiwan, Hong Kong, Singapore and Malaysia, but is relatively new to Brunei.
"This is common overseas, so we had the idea of bringing the concept to Brunei to raise the awareness of consumers here towards these Japanese-made products," Lee said, adding that all the shop's items are imported from Japan.
He said Kanojyo means "girlfriend" or "her" in Japanese, noting the store carries products for the female market, like beauty products.
"This doesn't mean that we only have cosmetics. The store offers anything you would expect in a Japanese shop like special detergent, woks, kitchenware and so on. We also have products for men like toothpaste and hair products," he said.
Importing goods from overseas is no easy feat, but, Lee said that he wanted the authenticity to be there so when customers come in, they get that "Japanese experience".
"Our company had previously been importing other goods from Japan, so we had the proper channels to import more products," he added.
Lee's company, Matsumoto Stores Sdn Bhd, had already been importing Japanese health and beauty products which was well received by the Bruneian market.
He said that a lot of customers who used their products were happy with the products and even suggested for the firm to import similar items.
"Items sold in Kanojyo's have also been through the proper governmental agency to make sure they are safe and suitable as they check what ingredients are used, making them halal," he said.
Kanojyo's began operations in December but has not been officially opened as Lee wants to ensure that he gets his full shipment of products by January before the formal opening.
"So far response has been good. Customers have shown interest and we are also getting customers from Sabah and Sarawak coming in to our store after hearing about us," he said, adding that the concept of the store was thoroughly researched in comparison with other authentic Japanese department stores so that they can bring the feel of a Japanese store to Brunei.
"In the Belait district, we have been running an exhibition of these products since July this year. It's not a shop but it's more of a display to introduce these products to customers and they have been receptive as well," he said.
One of the most sellable products, Lee said, is a shower head which purifies water and provides a supply of Vitamin C through the shower head, making it both a healthy and refreshing experience.
Kanojyo sells a wide range of products from beauty to detergent, cooking utensils, kitchen ware to bathroom accessories.
Kanojyo is located at Abdul Razak Complex opposite the Gadong Mall and at Complex Harapan in Belait.
The Brunei Times
0 Comments:
Subscribe to:
Post Comments (Atom)
